Glossary : Markdown

Markdown was initially created
by John Gruber in 2004 as a
simple  way for non-programming
types to write in an easy-to-read
format that could be converted
directly into HTML.

At its core, Markdown is a super simple way to add formatting like headers, bold, bulleted lists, and so on to plain text. It was originally designed to be an easy alternative to HTML, and allows people to create web pages with no HTML experience - but it’s also a great way to organize notes, to-do lists, and other things. It has all the advantages of plain text, but with the organizational power of a word processor. The end goal is a minimalist writing system that you can use to get your thoughts down, and then export them elsewhere without worrying too much about the appearance.

The difference is that it’s simpler than HTML and you don’t have to worry about opening and closing tags. It also doesn’t have all of the menus associated with most text editing programs. To format text, Markdown uses punctuation and characters you’re already familiar with : # ~ = * - | _…

If plain text is too minimal for you because you need formatting, but you don’t want to waste time with too much formatting with the likes of Microsoft Word, then Markdown is a good in-between.

From a productivity standpoint, Markdown is useful because it gets to the core of what matters : your writing. Once you learn how to use it you can quickly and instantly format text without ever touching a mouse.

Obviously Markdown is quite interesting for formatting email in no time. Among the other tools I know to support Markdown you can find Trello, GitHub (for ReadMe files), and I just found out Tumblr too : go to Setting (click the gear icon) > Dashboard (on right menu) > Text Editor > select ‘Markdown’ in the drop-down menu :

Useful Markdown resources :

Also, here’s the universal symbol for identifying Markdown support :

I really have a crush for the concept of Markdown. The syntax is really easy to learn - as for me I’m using a desktop flashcard tool (Anki) along with spaced repetition method : Tips For Mastering A Programming Language Using Spaced Repetition.
I want to be able to use it daily, mainly for my emails and my to-dos.

Mastering the *new* GAIQ exam :
the 2 reference must-read posts !

If resources about the Google Analytics Individual Qualification litter the Web, it’s hard to find relevant content about its new version that 
was released in January 2014. Here’s my selection of the 2 best posts to help you get acquainted to the new test format and content.

Distilled - The New GAIQ EXAM : What You Need to Know

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Google released a new version 
of the GAIQ last Wednesday [. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community. […] Since I’ve come out the other side, I thought it might be useful for all of you to know what the new test entails.

YouMoz - A 5-Step Plan to Mastering the New GAIQ Exam

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Heads up, search marketers : Google recently updated their Analytics Individual Qualification exam, and it’s a whole new test for a new era of digital analytics. […] With our newfound confidence as GAIQ authorities, we decided to compile our tips for preparing for the exam and taking the test.

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If I find the tool quite intuitive and the resume’s design clean and modern, I still wonder if I’d sent out a link to my Represent resume rather than one to my LinkedIn profile, more conventional and above all more complete, for an application.

PS : interested in my Web-Marketing skills ? Take a look at my Represent resume : represent.io/laurebetaille

Mission : GAIQ

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On July 2013 I proudly earned my GAIQ : Google Analytics Individual Qualification, with a score of 84%. At that time I was really new to Google Analytics, discovering the tool with my blog’s ridiculous stats of 10 visits per day. Yet the topic had already caught my interest, so I thought that certification would be a great opportunity to learn at least Analytics basic theory. I had started studying on April, without anyone around to help me : I was really on my own for researching, understanding and
take in the required knowledge.

More than I year later, it’s time for me to take the challenge again : since I work a lot with Google Analytics at my summer internship, my mentor wants me to renew my certification. Indeed there had many many changes in the meantime : the GA interface has changed, as well as the GA tracking code (from Classic Analytics ga.js to Universal Analytics universal.js), and a new version of the GAIQ has even been released in January 2014 !

So from today I now have 2 months for getting qualified again, and of course my blog will be a place for gathering and sharing my studying materials. Wish me luck !

// Hundreds of quality videos on really various topics are available ! And since it’s a Tumblr, I can even follow it to discover new publications every day directly in my dashboard - nice !

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