Unique Value Proposition
What do you have to offer that
no one else does ? That’s your
unique value proposition and it
needs to be front and center
on your landing page.
Also known as a unique selling proposition (USP), a UVP is a clear statement that describes the benefit of what you are offering, how you solve needs and what distinguishes you from the competition.
Many online businesses
confuse their value proposition
with their mission statement.
That’s a huge problem. While
a value proposition is visitor-centric, a mission statement is business-centric. First and foremost, your UVP should
speak to your visitor’s needs.
// Going further on understanding
the importance of a good UVP
for conversion, here’s the
must-read post from which is
extracted the previous definition,
offering many best practices
and real-life examples :
Quick tip : Manage multiple
users on Chrome
As a web-marketer, you may need to use different Google accounts while working. But switching from an account to another is a pain, and maybe you even need access to different accounts at the same time.
Don’t worry, the Google Chrome multiple users feature is an easy way of solving the problem : when creating several users profiles, an avatar picture will appear on the top left corner of your browser window, allowing you to switch between profiles in a single click !
To implement these on your browser, simply follow the steps given by the Chrome support section on Manage multiple users on Chrome.
A user profile can be (or not) linked
to a Google account, and you can choose the synching options for passwords, extensions, history, bookmarks and other settings. This means each profile can have its own configuration, a good way of separating your online activity, for ex between personal and work stuff.
For ex. if you’re dealing with web analytics, you might want to create
an anonymous profile not connected to your Google account and on which you can flush cookies and cache
as often as needed for your implementation checks.