Free .htaccess redirect Generator

// A goodie for SEOs who need to implement htaccess redirect on their sites without coding from scratch, whether for 301 or 302 redirections
or URL rewriting as well.

PS : make sure to backup your htaccess file before modifying it for avoiding irreparable mistakes !

French startup Bunkr is focused on one simple task : killing PowerPoint. To achieve this goal, the company’s well-designed web app will help you collect visual content and organize it into slides. The result is a very visual HTML5 presentation that works on your computer, phone or tablet. You can export your work in PDF or PPT.

Whenever you see something
that you want to add to your presentation, just click on the bookmarklet and it will be in your Bunkr account. Users can collect images, videos, websites, articles, notes or quotes.

Balsamik.fr has a good idea displaying a series of buttons allowing to shop products in sales directly by size !
Yet this idea would deserve to be taken a little further : these buttons in question could be much more visible if they were in a different color than the other elements of the sales banner (in red), as well as if they were given a little embossing to allow users to understand more efficiently that they are actually clickable.

Balsamik.fr has a good idea displaying a series of buttons allowing to shop products
in sales directly by size !

Yet this idea would deserve to be taken a little further : these buttons in question could be much more visible if they were in a different color than the other elements of the sales banner (in red), as well as if they were given a little embossing to allow users to understand more efficiently that they are actually clickable.

// As my previous post here about Pingdom was published yesterday, I was notified by one of my Twitter followers to give a try to this free alternative - a good piece of advice !

Uptime and performance monitoring made easy.

Pingdom has the infrastructure
to verify that your website works,
by automatically testing them as
often as every minute from over
50 locations all over the world.
Y
ou’ll be the first to know when your website is down.

An interesting online magzine dedicated to innovation in our daily lives and environment, giving you a “vision of tomorrow’s world” :

  • food & drink
  • art and culture
  • attitude & style
  • urban & tech
  • health & wellness
  • travel & destination
  • home & archi
  • sport & fun
  • design & fashion
  • money & biz

Glossary : UVP

Unique Value Proposition

What do you have to offer that 
no  one else does ? That’s your 
unique value proposition and it 
needs to be front and center 
on your landing page.

Also known as a unique selling proposition (USP), a UVP is a clear statement that describes the benefit of what you are offering, how you solve needs and what distinguishes you from the competition.

Many online businesses
confuse their value proposition
with their mission statement.
That’s a huge problem. 
While
a value proposition is visitor-centric, a mission statement is business-centric. First and foremost, your UVP should
speak to your visitor’s needs.

// Going further on understanding
the importance of a good UVP
for conversion, here’s the
must-read post from which is
extracted the previous definition,
offering many best practices
and real-life examples :

Why Your Unique Value Proposition is Killing Your Landing Page Conversions
and How to Fix It

Bonus > here are 2 real-life examples of projects made with Odyssey.js :

// A very good exercice for practicing wireframing : making a wireframe of an existing page. It was my first time working with Axure, and here are the insights I took from this work :

  • It’s easier to make a screenshot 
    of the page in question, import it
    into axure, lock it and build the WF
    over that base - rather than doing
    it by hand (what I did here).
  • It’s not recommended to use the
    'image' element of Axure (the
    one with the mountain and sun)
    as they are quite unsightly - it’s
    better using placeholders
    (with diagonals inside).
  • It’s important to work with rulers
    in order to facilitate the wireframing
    process and get it pixel-perfect.
  • A WF is always in B&W and
    grayscale : it’s the designer’s
    role to transform this document
    into a mockup in color.

Also, this exercice allows to understand how a page is built to highlight and understand its strenghts and weaknesses. Here the Sailthru landing page was not choosen randomly, as it is a real case in point to study :

  • The first screen (ie. above fold) offers a clear and effective UVP (unique value proposition).
  • Scrolling down, reassurance 
    elements are to be found :
    logos of businesses using 
    Sailthru, link to press articles 
    and finally awards earned.
  • At the bottom, the page avoids 
    the dead-end effect by enhancing 
    a link to their latest blog post.

This is really something I might do
more often, picking a landing page
and wireframing it both to practice WF
tools and to improve my eye for
noticing good vs bad conversion items.
And I will, as I’d like to be able to add
Axure as a tool I handle well enough
to put it in my resume !

Quick tip : Manage multiple
users on Chrome

As a web-marketer, you may need to use different Google accounts while working. But switching from an account to another is a pain, and maybe you even need access to different accounts at the same time.

Don’t worry, the Google Chrome multiple users feature is an easy way of solving the problem : when creating several users profiles, an avatar picture will appear on the top left corner of your browser window, allowing you to switch between profiles in a single click !

To implement these on your browser, simply follow the steps given by the Chrome support section on Manage multiple users on Chrome.

A user profile can be (or not) linked
to a Google account, and you can choose the synching options for passwords, extensions, history, bookmarks and other settings. This means each profile can have its own configuration, a good way of separating your online activity, for ex between personal and work stuff.

For ex. if you’re dealing with web analytics, you might want to create
an anonymous profile not connected to your Google account and on which you can flush cookies and cache
as often as needed for your implementation checks.